What type of benefits are measured in Level 6 Objectives of Phillips ROI?

Level 6 Objectives of Phillips ROI specifically focuses on the measurement of intangible benefits that may not have a straightforward or quantifiable monetary value. This level goes beyond tangible outcomes such as increased sales or profitability to capture less tangible, yet vital, aspects that contribute to the overall impact of learning and development efforts.

These intangible benefits can include enhanced employee morale, improved teamwork, better communication skills, increased customer satisfaction, or elevated brand reputation. While these outcomes significantly contribute to organizational success, they often require qualitative assessment methods, such as surveys or interviews, to evaluate their effectiveness, as they are not easily measurable through traditional financial metrics.

Monetary and tangible benefits, immediate financial impacts, and specific outcomes from participant learning, while important, pertain to different levels of objectives within the Phillips ROI model, which primarily focus on quantifiable and immediate financial returns. In summary, Level 6's focus on intangible benefits allows organizations to value the broader impact of their initiatives on the organizational culture and employee engagement, which are crucial for long-term success.