What key factor should Level 0 objectives exclude when measuring event basics?

Level 0 objectives typically focus on the fundamental aspects of an event, often referred to as "event basics." These objectives are usually quantitative in nature, assessing straightforward metrics such as logistical details and operational elements. In this context, attendee reaction is not considered a Level 0 objective because it involves qualitative feedback and subjective interpretations of the event experience.

The essence of Level 0 objectives is to provide a clear understanding of the core logistics that contribute to the structure and implementation of the event. This includes measurable data such as the number of sponsors, the event duration, and the venue capacity, which all pertain to physical and logistical arrangements. Attendee reaction, on the other hand, assesses how participants feel about the event and their level of satisfaction or engagement, which is more relevant to deeper evaluations and can often fall under higher-level objectives focused on event outcomes and impacts.